Seminar Practices & Policies

ARROJO academy seminars are held in a state-of-the-art space, purpose-built for cutting edge hairdressing education. Our commitment is to an advanced, inspirational, and career-shaping learning process. The techniques we teach can be put into practice on the salon floor straightaway, and empower stylists to create fashion-forward and functional, beautiful, wearable hair.

This is down to our modern and creative, precision-based method. Precise, proper technique is fundamental to hairdressing because it lets you shape all your styles off of a strong foundation. Once you have that, creativity can flourish. Start by putting the right structure into each cut or color and you can still be creative, but the style will always last longer, grow out better, and be easier for the client to style each day––craftsmanship and integrity will be the key features of your work. It means the client is more likely to return, and more likely to bring their friends. Though each seminar is different, this is the essence of our philosophy and will be evident no matter what seminar you take.

At least one of our lead educators is present in each seminar session. They have more than 75 years of cumulative experience at the top of their profession. Each seminar also has support educators. All are master stylists with many years of teaching know-how, and all have an acute awareness of our precision-centric approach to contemporary and creative hairstyling.

We account for all skill levels, and whatever aspect of your hairdressing you’d like to improve. Choose anything from a classic cutting seminar that covers the basic principals of effective cutting, to inspiration seminars that delve deep into the latest, most progressive trends and techniques in cut and color. Or choose the 4-week boot camp and cover every aspect of successful, modern-day hairstyling.

The atmosphere also sets us apart: We foster a down-to-earth, relaxed, lively and fun environment because that’s the best way to learn. And, with a maximum of five class attendees per educator, we give each person lots of individual, hands-on education.

Expect world-class model and/or mannequin demonstrations. Expect workshops where you and your work take center-stage. Expect to improve your salon-floor hairdressing, your client communication, and your approach to editorial. Expect, ultimately, to build your client base and your business. Under our direction, be prepared to work hard, and to talk and think about hair. With improved technique, increased creativity, inspiration and motivation, you will leave better than when you came.