Razor Cutting Trends Star On Stage At ABS Chicago
ARROJO MainStage Hair Show ABS Chicago, 23
April 15-17, 2023. The ARROJO Creative Team wing to the mid-west to bring their signature New York City street style to America’s Beauty Show, Chicago. With a new, Trend ‘23 main-stage show, non-stop education and inspiration, and a jam-packed booth we shared our passion, culture, and creativity with thousands of fellow pros.
Nick Arrojo (clockwise far left), Emma Offen (clockwise second from right), and Alexis Sarris (clockwise far right), talk to the audience about the technical and creative inspirations behind the Trend ‘23 collection from ARROJO.
Nick Arrojo’s pioneering razor cutting technique has revolutionized hair cutting, adding wearable texture and taper to modern styles. At ABS Chicago thousands of stylists gathered around Main-Stage and the ARROJO Booth to get a closeup of Nick’s precision-based, artistic method.
Nick Arrojo making the people happy as he demonstrates the diffused blow-dry technique for full, shapely curls.
Kayla, ARROJO Main-Stage Model, wears freehand layered scissor and razor combo cut with hand-painted highlights around the face frame and American Wave Texture Service for curl expansion and definition. Styled with ARROJO American Wave Structure Styling Cream and ARROJO American Wave Glint Texture + Shine Spray.
Julia, ARROJO MainStage Model, wears shoulder-grazing razor cut lob with tapered ends and dimensional blonde hair color. Hair styled with ARROJO Protective Thickening Lotion, ARROJO Defrizz Serum, ARROJO Refresh Dry Conditioner, and ARROJO 1/1/4 inch smoothing iron.
As well as show models we also pluck people from the ABS audience, so they too may experience an ARROJO haircut and color. This young lady’s charming smile inspired a layered shag with piece-y bangs to spotlight her eyes, cheeks, and temples.
Show models present a live representation of ARROJO Trend ‘23 Collection while the trend inspiration video with many more featured colors and cuts plays from behind, offering ABS attendees a complete picture of our latest direction, inspired by luxe yet edgy NYC street style.